In March 2002, Nike introduced 'Nike SB'. Nike launched Nike Skateboarding, in order to penetrate the growing skateboarding market.
The first sneakers released was called Dunk low. These sneakers looked more like skate shoe styles than Nike's earlier styles. In 2004 Nike partnered up with Paul Rodriguez and later that year his first signature shoe style got the name "Nike SB Paul Rodriguez Zoom Air Low" and since then he has created many other signature shoes with Nike SB. The success of Nike SB also stands behind the full team of highly skilled skateboarders who helped to improve the sub-brand and based their experiences and challenges with skateboarding, in order to create the best skate shoes.
Since then Nike SB has partnered up with known skaters such as Eric Koston and Stefan Janoski. Nike SB has become one of the biggest skate brands in the world.